PNS186 PERCEPTIONS AMONG COMMUNITY ONCOLOGISTS AND RHEUMATOLOGISTS ON DIRECT TO CONSUMER ADVERTISING (DTCA) IN HEALTHCARE
نویسندگان
چکیده
منابع مشابه
How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA.
BACKGROUND Direct-to-consumer advertising (DTCA) of prescription drugs has increased rapidly in the United States during the last decade, yet little is known about its effects on prescribing decisions in primary care. We compared prescribing decisions in a US setting with legal DTCA and a Canadian setting where DTCA of prescription drugs is illegal, but some cross-border exposure occurs. METH...
متن کاملTrade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
متن کاملDirect-to-Consumer Pharmaceutical Advertising
Types of Advertisements There are currently several types of DTC drug advertisements (Table 1).5,11 One type is the “help-seeking ad,” which provides only information about a medical condition and encourages patients to contact their physician but doesn’t mention a product.5,11 Another category is the “reminder ad,” which includes the product name; this type may provide information about streng...
متن کاملImpact of direct-to-consumer advertising on healthcare providers and consumers.
Healthcare professionals, whether as providers or consumers of health care, are affected by DTCA. This article will provide an overview of DTCA, a review of related literature, and a discussion of the strengths and limitations of the process. Ultimately, healthcare professionals can use the information when educating patients and be aware of the impact of marketing strategies in their personal ...
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ژورنال
عنوان ژورنال: Value in Health
سال: 2019
ISSN: 1098-3015
DOI: 10.1016/j.jval.2019.04.1543